With almost 3 decades of experience in luxury fashion marketing as well as digital publishing and consulting, Carol holds an excellent track record as a Marketing and Communications practitioner in fast-evolving media and consumer markets.

Before founding Asia Neo Media in 2018, she was Regional Director of Marketing and Communications in the luxury retail industry, leading teams in Singapore, Malaysia, Korea, Australia, New Zealand, Indonesia, Thailand, Philippines, and Vietnam. Her portfolio included strategic branding, retail and client relation marketing, advertising, events, public relations, and digital media management. Carol also founded luxury and lifestyle digital media platform Curatedition.com in 2017, and served as Editorial Director to establish Curatedition as an authentic, respectable and trusted media provider online. Since 2024, she is publisher and consultant to the now autonomous senior editorial team in charge of the platform.

Building on her experience, marketing and strategic acumen, her professional scope of work has expanded to include the healthcare and medical fraternity in the past decade. As team lead for ANM's portfolio of institutional, healthcare and luxury brand clients, Carol continues to be highly adaptable in her strategies in response to the dynamic development of trends across divergent markets and industries.